Multiple audiences
Seven program worlds can create several consumer entry points inside one recognizable brand.
PRIVATE INVESTOR OVERVIEW
SHAKA DANCE® · INVESTOR OVERVIEW · SEPTEMBER 2026THE NEXT
THE NEXT
CHAPTER OF
MOVEMENT.
SHAKA DANCE® is being developed as a scalable international dance, fitness and instructor ecosystem — connecting programs, education, licensing, events, commerce, community and digital infrastructure under one brand.
7 PROGRAM WORLDSMULTI-AUDIENCE BRAND ARCHITECTURE
B1 → ABILITYINSTRUCTOR DEVELOPMENT PATH
RECURRING RELATIONSHIPSLICENSE · EDUCATION · RESOURCES
2022 NEW CHAPTERUNDER DRAGON DANCE ACADEMY
WHY SHAKA
A BRAND SYSTEM,
NOT A SINGLE CLASS.
The strategic opportunity is to connect a differentiated program portfolio with instructor-led distribution, recurring education and licensing relationships, partner growth and a purpose-built digital layer.
Local leaders
Instructor education can create trusted local delivery without requiring company-owned studios in every market.
Beyond training day
Licensing, continued education, resources and events are designed for an ongoing instructor relationship.
Digital operating layer
Portal, discovery, commerce and AI can support scale while keeping data and brand access controlled.
BUSINESS MODEL
ONE BRAND.
MULTIPLE GROWTH ENGINES.
SHAKA is designed around an instructor-led distribution model: consumers discover programs, instructors are trained and licensed, local communities grow, and the platform supports ongoing education, renewal and commerce.
More than one class.
Dance, fitness, children, active adults, conditioning, women’s self-defense and wellbeing create multiple audience entry points.
Instructor-led growth.
Education develops local leaders who can deliver SHAKA through studios, events and communities.
Beyond certification.
License renewal, protected resources, advanced education, events and platform services are designed to create a longer instructor relationship.
Instructor EducationFoundation training, program education and advanced development.
License RenewalOngoing brand access and licensed instructor relationships.
Events & MasterclassesTrainings, workshops and international experiences.
Studio / Host PartnershipsLocal delivery, hosted education and partner development.
STYLO & CommerceFashion, merchandise and connected customer journeys.
Digital PlatformInstructor services, discovery and protected resources.
Final pricing, forecasts, unit economics, market sizing and investment terms belong in verified confidential investor materials rather than the public brand overview.
DIGITAL OPERATING LAYER
THE PLATFORM CONNECTS
THE WHOLE JOURNEY.
The platform is designed to connect customers, instructors, partners and the brand rather than operate as a standalone technology product.
DISCOVERPrograms, classes, instructors and events.
TRAINInstructor education and structured learning paths.
CERTIFYStatus, certificates and verification.
TEACHProfiles, local delivery and community.
RENEWLicense lifecycle and reminders.
GROWAdvanced education and international development.
INSTRUCTOR PORTAL · DEVELOPMENT
Protected, role-based access.
- Login + password reset
- Two-factor authentication
- License status and renewal
- Handbooks, videos and approved music
- Certificates and profile management
- Protected downloads by authorization
SHAKA AI · DEVELOPMENT
Intelligence on verified foundations.
- Public program and class guidance
- Multilingual conversations
- Instructor license/resource assistance
- Read-only administrative insights
- Approved SHAKA knowledge base
- No permission bypass or invented account data
INTERNATIONAL SCALE
LOCAL PEOPLE.
GLOBAL SYSTEM.
The growth model is built around instructors, studios, hosts and country partners. Localization and partner development can support multiple markets while preserving the core brand.
SwitzerlandJapanSpainUnited KingdomGermanyAustriaItalyUSA & CanadaIndiaUAEMexicoSingapore
Markets shown represent brand references and/or priority areas for partner development. They are not presented as a claim that every listed market already has active commercial operations.
EXECUTION ROADMAP
BUILD THE SYSTEM.
THEN SCALE IT.
The strategy is phased: strengthen the brand and operating platform first, grow instructor and partner distribution second, then expand repeatable international operations and commerce.
FOUNDATION
Program clarity, instructor standards, website, secure platform foundations and operating processes.
EXPANSION
Instructor acquisition, hosts, studio relationships, events and country-level partner development.
SCALE
Repeatable market playbooks, localized digital journeys, commerce and stronger recurring instructor relationships.
OWNER & CEO · 2022 NEW CHAPTER
AMELA KURZ
SHAKA DANCE® entered a new chapter in 2022 under Dragon Dance Academy. The strategy is to develop the brand as an international movement combining program innovation, instructor education, community, commerce and modern digital infrastructure.
Leadership focus: brand development, international growth, instructor ecosystem, partnerships and a platform designed to make the network easier to operate and scale.
CAPITAL ENABLES EXECUTION
WHERE INVESTMENT
CAN ACCELERATE.
Investment priorities are presented as operating areas rather than invented percentages. The exact capital plan should be tied to the final raise amount, milestones and verified financial model.
PLATFORM ENGINEERINGPortal, licensing, booking, AI, data architecture and security.
INTERNATIONAL GROWTHHosts, country partners, localization and market activation.
INSTRUCTOR ACQUISITIONTraining pipeline, onboarding and professional development.
CONTENT & EDUCATIONProgram manuals, video libraries, brand and teaching resources.
COMMERCE & BRANDSTYLO, shop experience, campaigns and brand visibility.
2 SEPTEMBER · INVESTOR CONVERSATION
BUILD THE NEXT
CHAPTER WITH SHAKA.
This overview presents the brand, business architecture and scale strategy. Financial models, investment amount, cap table and due-diligence materials are handled as verified confidential meeting materials.
